1. Akhwan Yasir

Program Studi Usaha Perjalanan Wisata, Jurusan Administrasi Bisnis, Politeknik Negeri

Sriwijaya 

2. Yulia Pebrianti

Program Studi Usaha Perjalanan Wisata, Jurusan Administrasi Bisnis, Politeknik Negeri

Sriwijaya 

3. Keti Purnama Sari

Program Studi Usaha Perjalanan Wisata, Jurusan Administrasi Bisnis, Politeknik Negeri

Sriwijaya

DOI: https://doi.org/10.19184/jtc.v10i1.60003

ABSTRACT 

Community-Based Tourism (CBT) based on local crafts offers a strategic approach to promoting sustainable tourism in rural areas. Tanjung Batu District, located in Ogan Ilir Regency, is rich in traditional crafts such as goldsmithing, silversmithing, blacksmithing, purun mat weaving, songket weaving, bridal jewelry, and knockdown wooden houses. Although these crafts hold high cultural and economic value, they remain underutilized in tourism development. This study applies a qualitative approach through in-depth interviews, observations, and documentation. The findings reveal several key challenges, including limited promotion, lack of training, inadequate human resources, and weak institutional capacity. To address these issues, proposed strategies include skills training, digital media utilization for promotion, institutional strengthening, and youth engagement in cultural preservation. These efforts are expected to strengthen the local economy,

safeguard intangible cultural heritage, and develop competitive and sustainable tourism destinations through active community participation. 

Keywords: CBT, Local Crafts, Sustainable Tourism, Empowerment, Tanjung Batu.