Aims and Scope

Aims  

Journal of Tourism and Creativity aims to offer those engaged in scientific activities at the forefront of tourism industry and creative industry to publish high-quality research articles, in-depth reviews, and case studies. JTC publishes articles that exhibit innovative concepts, quantitative analysis, scientific soundness, and technical clarity.

Scope  

The journal welcomes submissions in, but not limited to, the following areas:

• Creative Tourism: Research on active participation, co-creation of experiences, and the integration of creative industries (arts, crafts, design, and fashion) into tourism.

• Tourism Policy & Management: Studies on government strategies, organizational structures, and the impact of policy on regional development.

• Sustainable & Ecotourism: Focus on community-based tourism (CBT), empowerment of local communities, and balancing environmental health with economic growth.

• Sociology & Anthropology: Cultural exchange, living traditions, and the social impact of travel.

• Technology & Information: The role of digital platforms, "Smart Tourism," and the use of technology in destination marketing.

• Geography & Environment: Mapping tourism education, carbon footprint calculators, and land-use planning.

• Psychology: Tourist behavior, perception of destinations, and the "wellness" aspect of creative travel.

• MICE (Meetings, Incentives, Conferences, and Exhibitions).

• Agrotourism & Marine Tourism.

• Gastronomy: Food tourism and the creative presentation of local culinary heritage.

• Ziarah (Pilgrimage) & Heritage: Marketing and managing religious or historical sites through a modern, creative lens.