Desa Wisata Penglipuran: Eksplorasi Unsur Yang Mendominasi Dalam Aspek Pariwisata Berkelanjutan Melalui Ulasan Online
Embedded Files
Fanny Magdalena Hutapea
Department of Tourism Marketing Management, Indonesia University of Education, Indonesia
Jessica Ariella
Department of Tourism Marketing Management, Indonesia University of Education, Indonesia
Rini Andari
Department of Tourism Marketing Management, Indonesia University of Education, Indonesia
Aan Khosihan
Department of Tourism Marketing Management, Indonesia University of Education, Indonesia
DOI: https://doi.org/10.19184/jtc.v8i2.45145
ABSTRACT
Indonesia with all its natural and cultural potential provides opportunities for the establishment of rural tourism. The application of sustainable tourism is needed to ensure that rural tourism can benefit the welfare of every aspect in an indefinite period. Tourists' perceptions are needed, which can be obtained through online reviews. The location used in this study is Penglipuran Village in Indonesia. This study aims to analyze the most dominant aspects of sustainable tourism in Penglipuran Village, based on online reviews on the TripAdvisor. The research was conducted using a qualitative approach through content analysis techniques, which described descriptively. The results showed that the dominant sustainable tourism aspect in Penglipuran Village is socio-cultural (49.1%). Thus, the aspects of sustainability that are considered the most dominating based on tourists' perceptions of sustainability in Penglipuran Village are the culture that is still preserved and the procedures or life of the village community.
Keywords: Sustainable Tourism; Rural Tourism; Online Reviews
REFERENCES
Ahani, A., Nilashi, M., Yadegaridehkordi, E., Sanzogni, L., Tarik, A. R., Knox, K., Samad, S., & Ibrahim, O. (2019). Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels. Journal of Retailing and Consumer Services, 51, 331–343. https://doi.org/10.1016/j.jretconser.2019.06.014
An, W., & Alarcon, S. (2020). How can rural tourism be sustainable? A systematic review. Sustainability, 12(18), 7758. https://doi.org/10.3390/su12187758
Arismayanti, N. K., Sendra, I. M., Suwena, I. K., Budiarsa, M., Bakta, I. M., & Pitana, I. G. (2019). Tourism villages’ development in Bali, mass or alternative tourism. Journal of Tourism and Hospitality Management, 7(2), 117–139. https://doi.org/10.15640/jthm.v7n2a11
Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative Sociology, 42, 139–160. https://doi.org/10.1007/s11133-019-9413-7
Cannas, R. (2018). Communicating actions for sustainable tourism development. The implementation of the European Tourism Indicator System for sustainable destinations in South Sardinia. Almatourism, 9(18), 105–128. https://doi.org/10.6092/issn.2036- 5195/8855
Font, X., Torres-Delgado, A., Crabolu, G., Palomo Martinez, J., Kantenbacher, J., & Miller, G. (2023). The impact of sustainable tourism indicators on destination competitiveness: The European Tourism Indicator System. Journal of Sustainable Tourism, 31(7), 1608– 1630. https://doi.org/10.1080/09669582.2021.1910281
Forman, C., Ghose, A., & Wiesenfeld, B. (2008). Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets. Information Systems Research, 19(3), 291–313. https://doi.org/10.1287/isre.1080.0193
Garg, P., & Pandey, A. (2021). Towards sustainable tourism: An empirical investigation. Foresight, 23(2), 188–200. https://doi.org/10.1108/FS-04-2020-0042 Hermawan,
Y. A. (2022). Pemanfaatan Media Sosial bagi Pemasaran Pariwisata di Desa Kertarahayu. Journal of Tourism and Creativity, 6(3), 209–211. https://doi.org/10.19184/jtc.v6i3.33537
Irawan, N., & Hartoyo, E. (2022). Environmental management and stakeholder roles in sustainable tourism development: A feasibility study. 1108(1), 012068. https://doi.org/10.1088/1755-1315/1108/1/012068
Lee, C. C., & Hu, C. (2005). Analyzing Hotel customers’ E-complaints from an internet complaint forum. Journal of Travel & Tourism Marketing, 17(2–3), 167–181. https://doi.org/10.1300/J073v17n02_13
Mariana, H. (2022, May 13). Mengintip Pesona Desa Penglipuran di Bali, Desa Terbersih Ketiga di Dunia. Kompas.Com. https://travel.kompas.com/read/2021/10/22/155500927/mengintip-pesona-desapenglipuran-di-bali-desa-terbersih-ketiga-di-dunia
Martínez, J. M. G., Martín, J. M. M., Fernández, J. A. S., & Mogorrón-Guerrero, H. (2019). An analysis of the stability of rural tourism as a desired condition for sustainable tourism. Journal of Business Research, 100, 165–174. https://doi.org/10.1016/j.jbusres.2019.03.033
Rasoolimanesh, S. M., Ramakrishna, S., Hall, C. M., Esfandiar, K., & Seyfi, S. (2023). A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals. Journal of Sustainable Tourism, 31(7), 1497–1517. https://doi.org/10.1080/09669582.2020.1775621
Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134–149. https://doi.org/10.1016/j.jhtm.2021.03.001
Saepudin, E. (2022). Pemberdayaan Masyarakat melalui Pengembangan Desa Wisata. Dharmakarya: Jurnal Aplikasi Ipteks Untuk Masyarakat, 11(3), 227–234. https://doi.org/10.24198/dharmakarya.v11i3.27569
Schuckert, M., Liu, X., & Law, R. (2015). Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing, 32(5), 608–621. https://doi.org/10.1080/10548408.2014.933154
Sutikno, M. T. P., Widiyanto, & Wibowo, A. (2023). Dampak Wisata Pedesaan Terhadap Kehidupan Masyarakat Desa (Studi Kasus di Kecamatan Polanharjo Kabupaten Klaten). Journal Of Tourism And Creativity, 7(2), 89–96. https://doi.org/10.19184/jtc.v7i2.41330
Setiawati, R., & Aji, P. S. T. (2023). Implementasi sapta pesona sebagai upaya dalam memberikan pelayanan prima pada wisatawan di desa wisata pentingsari. Jurnal Administrasi Bisnis Terapan (JABT), 2(2), 6. https://doi.org/10.7454/jabt.v2i2.98
Sheydayi, A., & Dadashpoor, H. (2023). Conducting qualitative content analysis in urban planning research and urban studies. Habitat International, 139, 102878. https://doi.org/10.1016/j.habitatint.2023.102878
Soeswoyo, D. M., Jeneetica, M., Dewi, L., Dewantara, M. H., & Asparini, P. S. (2021). Tourism potential and strategy to develop competitive rural tourism in Indonesia. International Journal of Applied Sciences in Tourism and Events, 5(2), 131–141. https://doi.org/10.31940/ijaste.v5i2.131-141
Song, H., Dwyer, L., Li, G., & Cao, Z. (2012). Tourism economics research: A review and assessment. Annals of Tourism Research, 39(3), 1653–1682. https://doi.org/10.1016/j.annals.2012.05.023
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259-271. https://doi.org/abs/10.1002/sd.2133
Wijijayanti, T., Agustina, Y., Winarno, A., Istanti, L. N., & Dharma, B. A. (2020). Rural tourism: A local economic development. Australasian Accounting, Business and Finance Journal, 14(1), 5–13. http://dx.doi.org/10.14453/aabfj.v14i1.2
Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694–700. https://doi.org/10.1016/j.ijhm.2010.02.002
Ahani, A., Nilashi, M., Yadegaridehkordi, E., Sanzogni, L., Tarik, A. R., Knox, K., Samad, S., & Ibrahim, O. (2019). Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels. Journal of Retailing and Consumer Services, 51, 331–343. https://doi.org/10.1016/j.jretconser.2019.06.014
An, W., & Alarcon, S. (2020). How can rural tourism be sustainable? A systematic reviewSustainability, 12(18), 7758. https://doi.org/10.3390/su12187758
Arismayanti, N. K., Sendra, I. M., Suwena, I. K., Budiarsa, M., Bakta, I. M., & Pitana, I. G. (2019). Tourism villages’ development in Bali, mass or alternative tourism. Journal of Tourism and Hospitality Management, 7(2), 117–139. https://doi.org/10.15640/jthm.v7n2a11
Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative Sociology, 42, 139–160. https://doi.org/10.1007/s11133-019-9413-7
Cannas, R. (2018). Communicating actions for sustainable tourism development. The implementation of the European Tourism Indicator System for sustainable destinations in South Sardinia. Almatourism, 9(18), 105–128. https://doi.org/10.6092/issn.2036- 5195/8855
Font, X., Torres-Delgado, A., Crabolu, G., Palomo Martinez, J., Kantenbacher, J., & Miller, G. (2023). The impact of sustainable tourism indicators on destination competitiveness: The European Tourism Indicator System. Journal of Sustainable Tourism, 31(7), 1608– 1630. https://doi.org/10.1080/09669582.2021.1910281
Forman, C., Ghose, A., & Wiesenfeld, B. (2008). Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets. Information Systems Research, 19(3), 291–313. https://doi.org/10.1287/isre.1080.0193
Garg, P., & Pandey, A. (2021). Towards sustainable tourism: An empirical investigation. Foresight, 23(2), 188–200. https://doi.org/10.1108/FS-04-2020-0042
Irawan, N., & Hartoyo, E. (2022). Environmental management and stakeholder roles in sustainable tourism development: A feasibility study. 1108(1), 012068. https://doi.org/10.1088/1755-1315/1108/1/012068
Lee, C. C., & Hu, C. (2005). Analyzing Hotel customers’ E-complaints from an internet complaint forum. Journal of Travel & Tourism Marketing, 17(2–3), 167–181. https://doi.org/10.1300/J073v17n02_13
Martínez, J. M. G., Martín, J. M. M., Fernández, J. A. S., & Mogorrón-Guerrero, H. (2019). An analysis of the stability of rural tourism as a desired condition for sustainable tourism. Journal of Business Research, 100, 165–174. https://doi.org/10.1016/j.jbusres.2019.03.033
Rasoolimanesh, S. M., Ramakrishna, S., Hall, C. M., Esfandiar, K., & Seyfi, S. (2023). A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals. Journal of Sustainable Tourism, 31(7), 1497–1517. https://doi.org/10.1080/09669582.2020.1775621
Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134–149. https://doi.org/10.1016/j.jhtm.2021.03.001
Saepudin, E. (2022). Pemberdayaan Masyarakat melalui Pengembangan Desa Wisata. Dharmakarya: Jurnal Aplikasi Ipteks Untuk Masyarakat, 11(3), 227–234. https://doi.org/10.24198/dharmakarya.v11i3.27569
Schuckert, M., Liu, X., & Law, R. (2015). Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing, 32(5), 608–621. https://doi.org/10.1080/10548408.2014.933154
Setiawati, R., & Aji, P. S. T. (2023). Implementasi sapta pesona sebagai upaya dalam memberikan pelayanan prima pada wisatawan di desa wisata pentingsari. Jurnal Administrasi Bisnis Terapan (JABT), 2(2), 6. https://doi.org/10.7454/jabt.v2i2.98
Sheydayi, A., & Dadashpoor, H. (2023). Conducting qualitative content analysis in urban planning research and urban studies. Habitat International, 139, 102878. https://doi.org/10.1016/j.habitatint.2023.102878
Soeswoyo, D. M., Jeneetica, M., Dewi, L., Dewantara, M. H., & Asparini, P. S. (2021). Tourism potential and strategy to develop competitive rural tourism in Indonesia. International Journal of Applied Sciences in Tourism and Events, 5(2), 131–141. https://doi.org/10.31940/ijaste.v5i2.131-141
Song, H., Dwyer, L., Li, G., & Cao, Z. (2012). Tourism economics research: A review and assessment. Annals of Tourism Research, 39(3), 1653–1682. https://doi.org/10.1016/j.annals.2012.05.023
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/abs/10.1002/sd.2133
Wijijayanti, T., Agustina, Y., Winarno, A., Istanti, L. N., & Dharma, B. A. (2020). Rural tourism: A local economic development. Australasian Accounting, Business and Finance Journal, 14(1), 5–13. http://dx.doi.org/10.14453/aabfj.v14i1.2
Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694–700. https://doi.org/10.1016/j.ijhm.2010.02.002
Mariana, H. (2022, May 13). Mengintip Pesona Desa Penglipuran di Bali, Desa Terbersih Ketiga di Dunia. Kompas.Com. https://travel.kompas.com/read/2021/10/22/155500927/mengintip-pesona-desapenglipuran-di-bali-desa-terbersih-ketiga-di-duni
Published
20-06-2024
Issue
Vol. 8 No. 2, 2024: Journal of Tourism and Creativity
Pages
95-102
License
Copyright (c) 2024 Journal of Tourism and Creativity
How to Cite
Hutapea, Fanny Magdalena; Ariella, Jessica; Andari, Rini; Khosihan, Aan (2024). Desa Wisata Penglipuran: Eksplorasi Unsur Yang Mendominasi Dalam Aspek Pariwisata Berkelanjutan Melalui Ulasan Online. Journal of Tourism and Creativity, 8(2), pp.95-102.
Page updated
Report abuse